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Fashion – increasing importance of mass medias in influencing the demands and preferences of various clients

Nowadays a variety of people have access to diversified range of medias. In this field there is not only talk about TV, but generally about the Web and for instance social medias such as Facebook or Twitter, as they have even more users than television.



The most popular fact connected with this medias is that they have substantial impact concerning influencing the way end-users think about diverse facts or products. It is implied by the fact that every time we’re in front of the computer or screen of a TV plenty advertisements are shown. Their most crucial attribute is referred to their goal, which is to present a products in as positive light as possible. However, this doesn’t indicate that every little ad is harmful and should be omitted. In order to avoid its bad impact, we ought to think on our own and evaluate different aspects on our own. This is quite important attribute in terms of fashion industry. It is indicated by the fact that exceptionally in this area our preferences are influenced heavily by what is present most regularly shown in different medias.

Hence, we ought to keep in mind that in case of

fashion although the products have some important attributes that may convince the customers to buying them, we should also keep in mind that considerable role is played by promotion guaranteed by diverse medias. It is proved by the fact that people would like to get products that are presented on most popular exhibitions on Earth. However, here we ought to ask ourselves whether a product that is widely advertised meets our demands in diverse topics.

In the light of the points mentioned above, in terms of fashion industry and most crucial trends in this topic, we ought to be aware of the fact that there is an improving role of mass medias that play a very visible role in making the preferences of diverse clients. Hence, we should also keep in mind that we are advised to learn to think independently, so that we would decide for diverse fashions that are connected with our needs in various areas.

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