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Sneakers – the most popular footwear these days

One of the latest trends in street fashion are sneakers – shoes that were initially designed for sports activities but later evolved into street fashion must-haves. Sneakers are generally quite distinctive and are well known from genuine design.

Many companies offer a full variety of great footwear choice. Customers have an opportunity to choose from dozens of sneakers models out there. Nevertheless, some companies have been participating in sneakers manufacturing from the very beginning. One such brand is Nike, and also New Balance. The first mentioned is widely recognized as an iconic of sports gear brand that boosts both amateurs and dab hands in daily sports activities. Additionally, Nike is esteemed by streetwear addicts – starting from blazers, tank tops, caps, and sneakers. The history started in 1972 when this American company introduced the „Moon Shoe”, the very first line of Nike footwear. „Moon Shoe” was designed with particular philosophy: the shoe have to be light, cozy and durable. Nike sneakers are mostly recognized by the most popular Air Max line with innovative midsole air cushion technology. Cooperation with Air Mike – Jordan from Chicago Bulls won Nike shoes popularity and took it to the next level. Extravagant Air Max 1 running shoe with little, clear, air window on the heel side was also a game changer and made millions of dollars for this company. Autor .

Sport shoes

Autor: Bharat Rawail

It’s an open secret that competition between brands is somehow wild. Companies pour money down the drain on marketing and advertisement contracts with sports superstars and celebrities. Nike sport sneakers shoes have the same target as Balance sneakers – mostly young, creative persons that care about fashion and ease. In the wake of companies war, a buyer has a chance to pick and choose from an enormous amount of footgear from different companies. New Balance sneakers seems to be one of the most popular kicks these days. This company has been manufacturing footwear from the beginning of XXth century. The funny fact is that New Balance name was made by its owner when he watched chickens balance assisted by three-toed foot. Next interesting thing about this brand is that New Balance made Apple’s company founder favorite shoes. When it comes to pricing NB introduced another curious strategy – pricing model founded on dividing the shoe number by 10. As a result we could calculate an approximate retail price – for instance, NB610=61.0$.

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