Selling is the final link in the distribution channel that connects the producers and the consumers. Retail provides different products created by another manufacturers and provides them in the most convenient places for buyers.The forms of retail: • Stationary deal – it contains buildings for good placed in a certain place, which are always accessible to the clients in a given time. It provides the individual a constant possibility to do shopping in one place – the buyer accustoms to the location and increases the assurance in the excellence of items.• large area trade – they are department vendors, retailers, hypermarkets and cash & carry • commerce shops – they are universal shops, food shops, industry stores.• Mobile trade – it reaches the customers wherever it is appropriate for the client. The customer chooses the given time and place. The slogan of this kind of trade is „retailer comes to the client.” It can be divided into:acquisitionsstreet tradingitinerant• Mail order – the kind of business offers belongings „at a distance”, it lets appropriate purchasing things. The consumer can place the order at any day of the week and time. The most important advantages are: reducing time and money.
The letters order exchange can be divided into:
a) Teleshopping – in this technique, the consumers call the customers and offer them products to trade. If the customer confirms to purchase the item, it is normally deliver by the courier and the client can pay for the product at the door. It is very handy method, but it is normally expensive and the goods are regularly low quality.
b) via email – it is similar method, but here is not accessible direct voice touch with the retailer. It is a great method for everyone who is shy and shopping is hard for the person.