This indicates that we are recommended to remember that planning the expansion process plays the most influential role in making each expansion be successful. Furthermore, generally regards Russian market obtaining previously mentioned certificate is obligatory, which has been proved on the example of various enterprises, which despite of great standard and attractive price of their commodities have failed to capture satisfactory market share there (important information on ).
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The reason why GOST Russia is very influential is that this certificate is respected among wide range of various users (gost certificate (more informations)). What is more, its importance is related to the fact of loyalty of Russian customers, who mostly prefer their local commodities, no matter of their class and price. Nevertheless, product from abroad that would have acquired GOST certification is considerably more likely to make a significant career on this market that is contemporarily considered to have attractive growth potential and be pretty dangerous as well owing to the political reasons.
In the light of the points mentioned above, we need to remember that there is a considerably improving probability that planning effectively our expansion on Russian market and analyzing diverse aspects like GOST Russia would be an influential step towards achieving our goal, which would be to make appropriate sales results and capture high market share.