It’s an open secret that competition between brands is somehow wild. Companies pour money down the drain on marketing and advertisement contracts with sports superstars and celebrities. Nike sport sneakers shoes have the same target as Balance sneakers – mostly young, creative persons that care about fashion and ease. In the wake of companies war, a buyer has a chance to pick and choose from an enormous amount of footgear from different companies. New Balance sneakers seems to be one of the most popular kicks these days. This company has been manufacturing footwear from the beginning of XXth century. The funny fact is that New Balance name was made by its owner when he watched chickens balance assisted by three-toed foot. Next interesting thing about this brand is that New Balance made Apple’s company founder favorite shoes. When it comes to pricing NB introduced another curious strategy – pricing model founded on dividing the shoe number by 10. As a result we could calculate an approximate retail price – for instance, NB610=61.0$.